Daimler Trucks pay tribute to Ian Bruce

The man who introduced Freightliner to Australia remembered

ian bruce freightliner trucks

The team at Daimler Truck and Bus Australia has paid tribute to the man who started the Freightliner story in our market – Ian Bruce.

Ian recently passed away in Melbourne, but Daimler Truck and Bus CEO and President, Daniel Whitehead, says his legacy lives on.

“Ian identified the massive potential of the Freightliner brand in Australia and dedicated eight years of his working life to bring it here,” he says.

“We are very grateful to Ian for his role in introducing Freightliner to Australian customers and are determined to continue his legacy.”

The Mercedes-Benz Commercial Vehicles sales and marketing executive spotted the opportunity to bring the U.S. truck brand to Australia following the acquisition of Freightliner by the German manufacturing giants in 1981.

He pushed hard for Freightliner to invest in a right-hand drive truck program and eventually had two FLC prototypes built and sent to Australia for evaluation.

Freightliner then engineered the second generation FLC 112 in right-hand drive, which hit the Aussie market in 1989.

Ian retired soon after the launch of the truck he worked so hard to bring here, ending a stellar career that started at Melbourne’s H.W. Taylor Motor car accessories back in 1938.

Along the way he also worked at Kenworth, International Harvester and Cummins.

Stay up to date with the latest Freightliner Trucks News at heavyvehicles.com.au.

About Joel Helmes 1676 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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