Isuzu enjoyed U.S. sales boom in 2018

Australia’s top-selling truck brand also had a bumper year in the U.S.

isuzu ftr truck usa

To capture a record 30th straight year on top of the Australian new truck sales market Isuzu had to sell just over 10,000 trucks in 2018.

And, as we know, they achieved that feat last year.

But to put into perspective just how much bigger the U.S. truck market is, compared to ours, Isuzu sold nearly 24,000 trucks in that market last year.

And while that was a record total for the Japanese brand in the U.S. market, market leader, Freightliner Trucks, sold more than three times that number of vehicles.

Never the less, the 2018 result for Isuzu Commercial Truck of America would have Isuzu HQ in Japan feeling positive about the future in North America.

The record total was the fourth consecutive year that the company has eclipsed the previous year’s performance.

Marketing trucks in the Class 3 to Class 6 categories (i.e. light-duty and medium-duty/N-Series and F-Series), Isuzu’s range in the U.S. includes models powered by diesel, petrol, CNG and LPG.

And, unlike Australia, Isuzu builds trucks in the U.S. for North American markets.

Shaun Skinner, president of Isuzu Commercial Truck of America and Canada, said another record year could be on the cards for the brand in 2019.

“We anticipate that we will continue our momentum in 2019,”

“Unemployment is low, housing starts are expected to run at strong levels, and consumers continue to turn to online retailers, meaning an increasing need for delivery trucks.”

Isuzu USA also enjoyed a strong increase in parts sales.

The division also scored a record year, increasing sales volumes by 5.9%.

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About Joel Helmes 1676 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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