It’s a big achievement being a market leader for a decade, two decades is near unheard of, and three decades…well that is nothing short of remarkable.
But that’s exactly what Isuzu Australia Limited (IAL) has achieved in the competitive Australian new truck sales market.
At the end of 2018, in a buoyant market, Isuzu had again sold more trucks than any other brand.
That’s the 30th straight year that Isuzu has outsold all rivals.
In total, IAL delivered 10,027 new trucks, capturing 24.2% of the total market.
That total also represents a solid 12.7% lift over the brand’s 2017 result.
IAL Director and Chief Executive Officer, Phil Taylor, says the 30th straight year of market leadership is a very humbling result.
“We’re extremely gratified with our achievement of thirty consecutive years of truck market leadership and I’m particularly proud of all the people across both Isuzu and our dealer network par excellence that have helped make this a reality over the past three decades,”
“We also acknowledge the hard work of everyone in the industry on a record-breaking total market result.
“For Isuzu to have achieved an all-time sales high in a record-breaking market is significant, and the collective effort should be celebrated.”
2018 Isuzu Australia Truck Sales (by segment):
- Isuzu N-Series (LD) – 4,862 (+4.8%)
- Isuzu N-Series (MD) – 3,307 (+15.2%)
- Isuzu (HD) – 1,858 (+34.0%)
And can they do it again in 2019? IAL Chief Operating Officer, Andrew Harbison, believes they can.
“We see strong signs of continued growth and anticipate that 2019 and beyond will deliver results in-line with the brand’s achievements and the resurgence of the market.”
Isuzu first topped the local truck market back in 1989 and thirty years later the Japanese brand still hasn’t been overtaken.
We congratulate them on a remarkable achievement.
- Related: 2018 Isuzu Trucks News Year in Review
- Related: Isuzu and Cummins team up
- Related: New marketing chief for Isuzu
Stay up to date with all the latest Isuzu News through 2019 at heavyvehicles.com.au.