UK bus giants back Space Invader campaign

Road safety initiative aims to give road users some space

national express bus space invader

Ask anyone who drives a heavy vehicle, truck, coach or bus, and they’ll tell you they need space…perhaps more space than a lot of car drivers understand.

But even when piloting a regular passenger vehicle, no one likes to be tailgated.

Now a campaign aimed at giving buses, coaches and all road users some breathing space on UK roads has been backed by public transport operator, National Express Group.

Launched by Highways England, the campaign uses the motto – ‘Don’t be a Space Invader – stay safe, stay back’.

As the image above shows, the central aspect of the campaign in the use of the well-known Space Invader video game character.

National Express Chief Executive Officer, Chris Hardy, said his group was happy to feature the Space Invader stickers on its more than 500-strong fleet.

He says he hopes the campaign alerts drivers to the anti-social nature and risks of tailgating.

“This is a great opportunity to highlight this important safety issue.

“As the UK’s largest coach operator, we experience tailgating of our vehicles and fully endorse the message to not be a Space Invader and leave enough space.

“We focus on safe driving and encourage all road users to not practice this unsafe behavior.”

Highways England say they launched the campaign in an attempt to curb the one in eight road casualties caused by people who drive too close to the vehicle in front.

“Tailgating makes the driver in front feel targeted and victimized, distracting their attention from the road ahead and making them more likely to make a mistake.” – Richard Leonard, Head of Road Safety at Highways England.

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Thanks to Coach & Bus Week for the photo.
About Joel Helmes 1836 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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