Voorhoeve gets to work at Volvo Truck North America

Former local Volvo Trucks boss excited about prospects

peter voorhoeve volvo trucks

They say that if a truck can survive Aussie conditions it can ply its trade anywhere on Earth. Perhaps the same can be said for truck industry executives?

One of Australia’s best regarded and most experienced executives, Peter Voorhoeve, recently packed up his office at Volvo Group Australia (VGA) and headed off to the U.S. to lead Volvo Truck North America.

During his time in Australia, the Netherlands-born executive oversaw the expansion of local Volvo and Mack production, as well as the building of the new VGA headquarters in Brisbane.

He was also an advocate for lifting the profile of and standard of the truck driving profession, among other accomplishments.

But he now has the top job in the U.S. and has addressed the local road transport media for the first time.

Our friends at truckinginfo.com.au were on hand and report Mr Voorhoeve delivered a massage of excitement about his task ahead, particularly as truck sales continue to head north in his new markets.

And like in Australia, it appears he will again be overseeing an expansion in manufacturing.

“The underlying economic performance in this country is also very strong. It’s exciting times.

“We have been investing heavily in our production setup in New River Valley, and the plans for this year, next year, and the year after are massive.”

While he said he was happy to see such a strong local reaction to Volvo’s released new products

“Our new products have been received extremely well,” (referencing the Volvo VNL highway and VNR regional truck models, as well as higher uptake rates for all-Volvo powertrains and for the I-Shift automated transmission).

He said Volvo has picked up 60,000 orders so far for these new trucks and that the brand is regaining market share on the back of this.

While the new boss also recently welcomed a recent strong lift in sales in Canada, but said he was keen to see sales pick up in Mexico after a recent slowdown in that market.

The former VGA boss also ruled out a move back into medium-duty trucks, an area where Volvo played in North America previously.

“We will be keeping our focus on the heavy-duty market.”

Stay up to date with the latest Volvo Trucks News at heavyvehicles.com.au.

Image: Fleet Owner

About Joel Helmes 1835 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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