Volvo Trucks launch new road safety initiative

New See and Be Seen program launched in Australia

volvo trucks see and be seen

Volvo Trucks is looking boost the safety of teenagers and young adults with a new program launched in Australia this week.

The Volvo Trucks’ See and Be Seen program centres on the sharing of the road between heavy vehicles and younger people, particularly cyclists.

A major part of the program is safety training aimed at making unprotected road users, especially cyclists, aware of two important facts:

It will look at highlighting the visibility issues that truck drivers have to contend with and how human factors such as lack of attention and misjudgement contribute to the majority of traffic accidents.

See and Be Seen includes 45-minute classroom training session and will work in conjunction with the Volvo Trucks Stop Look Wave program aimed at 5 to 12-year-olds.

“Safety is one of Volvo’s core values,” says Volvo Group Australia Vice President of Marketing and Communications, Teresia Fors.

“Research shows that accidents involving trucks and cars are on the decline due to improved safety technology such as the Volvo Trucks’ Lane Keeping Assist, Volvo Dynamic Steering and numerous other safety features that are engineered into our trucks,”

“However, accidents involving unprotected road users – such as cyclists, pedestrians and motorbike riders – are on the increase.

“It is part of our clear vision to develop products and systems that prevent accidents from happening, and the consequences that could occur in the event of an accident.”

Check out more details on Volvo Trucks See and Be Seen here and in the video below:

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About Joel Helmes 1836 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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