Hino enjoying boom times in 2018

Japanese brand hopeful of record sales year

hino 500 series wide cab truck

The boom times are continuing, and Hino is enjoying the fruits of the truck sales surge in 2018.

But despite the overall sales numbers being on the rise, Hino believes their much-improved position this year is also the result of several years of hard work.

Related: More accolades for Hino Australia service

At the halfway mark of 2018, Hino sales are 20.2% ahead of where they were at the mid-way point of 2017.

The brand’s light-duty truck sales are ahead 24.4%, medium-duty has gained an 8.1% improvement and heavy-duty sales this year are ahead a whopping 66.5%.

Bill Gillespie, Hino Australia’s General Manager of Brand and Franchise Development, says the pleasing results can be put down to the brand’s renewed focus on its customers.

“We have capitalised on a growing market with our ongoing customer focus and expanded product line-up.

“Our sales success has also been driven by an expanded dealer network, led primarily by two new dealerships in Brisbane and Sydney and a new standalone Hino dealership in Melbourne.

“Acceptance of the 500 Series Wide Cab (reviewed here) has been exceptional which is reflected in our order intake and reinforces our decision to offer Vehicle Stability Control and reverse camera as standard across the range,”

“We were the first, and are still the only, Japanese manufacturer to offer this exceptional safety level in the medium duty segment – its value to our customers is clearly reflected in the sales figures.

“The new 300 Series 4×4 (reviewed here) has also been extremely popular, capturing 19% of the light duty 4×4 segment in just over seven months.

“In the bus side of the business, the timing couldn’t be better – most state governments are looking at a deconstructed model of bus transport, which is perfectly suited to the smaller bus size of the Poncho (reviewed here).

“It’s too early to go into details but we are quietly confident of our sales success continuing with a new product due in our showrooms by the end of the year.”

Related: Big partnership deal for Hino and Volkswagen

We will keep you updated with all the latest Hino News at further details come to hand at heavyvehicles.com.au.

About Joel Helmes 1676 Articles
Joel is the founder and CEO of Heavy Vehicles. With more than 20 years experience in the media, including more than 10 years heading up the car publication - Behind the Wheel, Joel is passionate about bringing a fresh perspective to the Australian road transport industry. Prior to his media career Joel worked for a number of years as a bus, truck and delivery driver.

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