A lot has changed in the road transport industry over the past three and a half decades and Volvo Trucks has certainly been at the forefront of a lot of that change.
The Swedish brands effect has been felt particularly in the U.S. market with Volvo being credited as being the first Euro truck brand to really make an impact there.
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Volvo Trucks first landed in the U.S. in the very late 1950’s, but this week they’re celebrating the 35th anniversary of the arrival of their first Integrated Sleeper Cab in the U.S. market.
A real game changer, the design was revolutionary in the U.S. market as it integrated the sleeping area into the cab, rather than being a secondary unit.
Volvo saying the design was significantly more aerodynamic than the traditional U.S. truck configuration.
Magnus Koeck is the Volvo Trucks North America vice president of marketing and brand management, he’s told heavyvehicles.com.au that it really did change the U.S. market.
“We’re proud of our heritage and celebrate 35 years of aerodynamic design.
“With the Integral Sleeper model we truly introduced a new standard and all manufacturers quickly followed suit.”
While Volvo Trucks are also happy to mention that they also led the way on several other fronts, including:
- First Class 8 truck brand in North America to designate a steering wheel-mounted driver’s side airbag as standard equipment.
- Inclusion of Volvo Enhanced Stability Technology (VEST) as standard in on-highway trucks since 2007.
- First to market in North America with a proprietary automated manual transmission (AMT).
Stay up to date with all the latest Volvo Trucks News at heavyvehicles.com.au