Peterbilt remains one of the most-admired truck manufacturers in the U.S. and now the long-established brand has celebrated a significant milestone.
Founded in 1939, Peterbilt has just built its one-millionth truck.
You’d think an important vehicle like that, in this case a Model 567 Heritage, would have pride of place at Peterbilt HQ.
But, instead of holding on to it themselves, Peterbilt decided to run a competition that has seen them hand over the truck to the brand’s biggest fan.
Peterbilt ran a ‘SuperFan’ search to identify those who loved the brand the most with more than 1500 submissions coming in from fans across the U.S. and Canada.
To win the 1 millionth truck, Peterbilt accepted stories, videos and photos to demonstrate passion for the Peterbilt brand.
Peterbilt General Manager Kyle Quinn telling Truckinginfo.com that Rick was a worthy winner.
“This was such an amazing experience, and it was truly an honour to share the stories of our five finalists.
“Choosing a winner was a difficult decision, because they are all so deserving in their own unique ways.”
The four runners-up didn’t go away empty-handed – each was awarded $10,000 USD.
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