Isuzu Australia celebrates 29 years at the top

Isuzu thanks loyal customers for keeping them on top in 2017

isuzu n-series

Another year has come and gone and one of the great consistencies in the road transport industry is the popularity of Isuzu trucks in Australia.

As we reported here, Isuzu topped the December 2017 VFACTS heavy vehicle sales charts and made it 29 straight years at the top across the entire year.

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Isuzu delivered 8,898 vehicles in Australia last year and that total represented a remarkable 24.1% market share.

In a market that lifted just over 11% overall, Isuzu managed to increase sales by 7.1%.

It was the continuing success and popularity of the N-Series that drove home the result – more than 7,500 of the trucks were sold in the year across both the light-duty and medium-duty segments.

Isuzu’s closest rival in the 2017 truck sales race were compatriots Hino with 4,820 total sales (13.1% market share and 9.4% up on 2016) and Fuso 3,749 (10.2% share and 2.4% gain).

Phil Taylor is the COO at Isuzu Australia Limited (IAL), he tells us 2017 was a year to remember for the industry and the brand.

“Our 2017 performance indicates that Isuzu trucks are continuing to meet the needs of Australian businesses – especially in the rapidly growing heavy truck market, where our tough and reliable offering saw sales grow by nine per cent over the year.

“To be able to sell 8,898 trucks over the course of 2017 is a real vindication that we’re delivering for customers.”

While Mr Taylor also paid tribute to the hardworking Isuzu dealerships.

“This fantastic result highlights the importance our dealer network continues to place on understanding the business challenges our customers face, and working with them to find Isuzu heavy vehicles that allow operators to overcome obstacles and increase their efficiency,”

“Our dealers all recognise that their expertise is a valuable resource their clients are looking to draw upon.”

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